She is an Information Sciences graduate from the Basque Country University. She has extensive experience in television: started in local media and worked for eight years at the office of Tele 5 TV station in the Basque Country. She has also worked for press media, including the online paper eldiarionorte.es, where she was product chief an deputy editor. She has improved her knowledge of this sector with masters in Digital Marketing and Social Networks. Her speciality is communication that is adapted to new platforms and easily comprehensible to anyone.