Lide Mendiaraz Pozueta has a degree in Communication from the University of Deusto and a postgraduate degree in Integral Creativity, Digital Marketing and Social Media from Complot Escuela de Creatividad Barcelona.

During her years of study, she worked as a web writer and did her internship in the marketing and communication department of Dbus and the startup Goaz, creating content plans for social networks, marketing and communication plans and managing apps and social networks.